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Friday, March 09, 2007

New Edition of 'The Future of Web Video' is Out

Just wrapped up a major update to my book, 'The Future of Web Video,' barely in time for the South by Southwest Film Festival, and some other fun events I'll be involved with this spring.

What's new? There's updated info about the iTunes Store slowly opening to independent content and YouTube's plans to start sharing revenue with creators; updated stats and forecasts; changes to the overview of sites that help indie producers make money; and new interviews with Metacafe co-founder Arik Czerniak, filmmaker Lance Weiler, and Kent Nichols, the co-creator of the popular "Ask a Ninja" video series. If you don't have a copy yet, either in annotatable paperback form or as a bevvy of fast-downloading digital bits, now's the time.

The new table of contents is below.

Table of Contents


Tuning in to the Future of Web Video

Web Video: Opportunities and Challenges (Chart)

> The Revenue Equation

> Going Viral

    Perspective: JibJab Media Co-Founder Gregg Spiridellis

    Perspective: Fritz Grobe, Co-Founder of Eepybird and Co-Creator of “Extreme Mentos and Diet Coke Experiments”

    Conversation: “Evolution of Dance” creator Judson Laipply

    Perspective: Ahree Lee, Experimental Video Artist

> Beyond the PC

    Web Video on TV: Reaching the Couch Potato Audience (Chart)

    Perspective: Jeremy Allaire, Founder and CEO, Brightcove

    Conversation: Jim Barton, Co-Founder and CTO, TiVo

    Perspective: Shawn Strickland, Vice President, Verizon FiOS TV

    Can You See Me Now? Crossing the Cellular Chasm

> Movies

    Perspective: Waterborne director Ben Rekhi on Web Feature Films

    Conversation: Writer-Director Lance Weiler

    Perspective: Joe Swanberg, Independent Film Director

    Conversation: Jonathan Rothbart and Stuart Maschwitz, Co-Founders of The Orphanage

> Advertising

    Conversation: Steve Hayden, Vice Chairman of Ogilvy & Mather Worldwide

    Conversation: Jeff Lanctot, Vice President, Avenue A | Razorfish

    Conversation: Andrew Robertson, CEO of BBDO Worldwide

    Perspective: Jamie Tedford, SVP of Marketing and Media Innovation, Arnold Worldwide

> Data and Predictions

    Surveys, Stats, and Forecasts
    - Advertising
    - Discovery
    - Mobile video
    - Payment
    - Sharing
    - Viewing habits
    - Atom Entertainment's 15 Most Popular Videos of All Time

    Visions of What’s Ahead
    - Viral video
    - Playing Web video on television
    - Amateur vs. professional content
    - High-def
    - Piracy
    - Advertising, measurement, and tracking
    - Transitions and transformations

> Back Matter

    Glossary

    Recommended Reading

    Blogs and Other Resources

    Author Bio

    A Note on Sources

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