[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Thursday, November 09, 2006

Now playing on CinemaTech: `Groundhog Day'

This new offering from Grouper, ScreenBites, is a giant leap for media companies on the Web. (Grouper is part of Sony Pictures Entertainment -- acquired by them in August.)

What's the big deal? Sony is making part of its content library available on Grouper, so that people can link to it, or embed it in their blogs or Web sites (as I've done here.) Every time a clip is played, there's an opportunity to purchase the movie on DVD. Try clicking the menu button above... or waiting until the end of the video to see the purchase option. And Sony's pricing of the DVD is appealing: $9.99, with no shipping.

Eventually, Sony or others could (and probably will) sell advertising around this content, or also enable you to buy a digital version of the full-length movie.

Sony is one of the few studios experimenting with making the Net a marketing tool for library content, rather than just complaining about people illegally posting and sharing that content online.

They even plan to eventually let users incorporate Sony clips into their own home-made videos -- which will be another major leap toward the Internet-powered entertainment economy.


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