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Tuesday, August 15, 2006

More from Building Blocks: Short-form vs Long-form, Video Advertising, Google, Yahoo, and YouTube

Just some more notes from the Digital Hollywood event in San Jose...

- Peter Chane of Google Video says the company's goal is to collect "all the world's video," whether it's user-uploaded content, or premium TV shows like `Charlie Rose.' Google wants to "make sure that as videos explode on the Web, that users can find it and that it's accessible."

- Short clips work better than long-form content. They're easy to digest during a coffee break. Established media companies are thinking about how to "chunkify" their content -- breaking longer shows up into smaller chunks.

- Advertisers are still a bit wary about putting their spots in front of user-generated clips, because the content can be low-quality, offensive, or copyright-infringing. They're worried about "inappropriate adjacencies." Still, Jason Zajac of Yahoo said that "the buzz in this space is that everybody's full now" -- there's very little inventory left at popular video sites.

- Oliver Luckett of Revver said that by his tally, there are now 180 video-sharing sites. His company is planning to "open our system" within the next couple months, so that anyone would be able to build a site that would allow people to upload videos to Revver, watch videos from Revver, and make money in the process... what SiliValley types call an "open API."

- Saw a demo over lunch from Andy Leak of Instant Media. He says his site is one of the few that's currently doing digital downloads of high-def content. Know any others?

- I got a chance to talk with Lewis Henderson from the William Morris Agency after a panel, and he told me that many of his clients are thinking about creating short-form videos for the Net, making it for $10,000 or less. But it's still unclear, he said, what the best distribution avenue is for that...where can you make the most money, without signing away all the rights?


  • A great article would be one that would LIST all those 180 different video sites and breakdown....

    1. Do they allow user content?

    2. If so do they reserve the right to distribute (like Google and YouTube who do not technically OWN it, but they have all the rights they need to distribute it forever.)

    3. What size video? Most is 320x240 - anyone doing even NTSC size?

    By Blogger The Unknown Filmmaker, at 11:34 PM  

  • I always feel that it is good to follow up on your own questions... so here goes... this was a great resource:

    as was this:

    By Blogger The Unknown Filmmaker, at 1:56 AM  

  • This comment has been removed by a blog administrator.

    By Blogger Scott Kirsner, at 10:40 AM  

  • Thanks for those links... I've been thinking about developing a similar list... and will certainly post about it here when I do.


    By Blogger Scott Kirsner, at 10:44 AM  

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