How Do You Discover Movies?

Just a quick question for you...and perhaps you'll answer in the comments.

How do you discover new movies today, predominantly? If you think about the last few movies you've seen (whether in theaters, on DVD, via iTunes or BitTorrent), how did you hear about them? Was it via a Netflix suggestion, a Variety review, an e-mail or Tweet from a friend? (Or maybe even an old-school billboard or TV commercial?)

That is all - I'm eager to hear what you have to say.

(As for me, I think I mainly discover movies via reviews or stories in print media... from the NY Times to the New Yorker to Variety...though I hope to see a movie tonight that I discovered via Flixster, a nifty little app on my iPhone.)

How Will People Find What They Want to Watch?

One interesting tidbit I wanted to share from a panel I moderated on Tuesday at the NAB Futures Summit...

We were talking about how people will discover content in the future...how they'll find things to watch.

Josh Goldman, a partner at Norwest Venture Partners in Silicon Valley (and formerly CEO of Akimbo, a set-top box company), suggested that there will be three modes of content discovery:

1. Social (a friend tells you about it -- in person, via e-mail, through a Facebook-like site, etc.)

2. Algorithmic (some piece of software leads you to it, whether its a search tool like Google or a "personalization engine" that roams the Net looking for stuff that might fit your interests)

3. Editorial (a Web site, blog, magazine, or other publication reviews or recommends it)

It's a good list...but I wonder if one thing is missing. Won't advertising that suggests you ought to download this new movie, or that new TV show, still be a way to drive people to content, at least for content producers with big bucks?