For Your Consideration: Low-Budget Blockbusters ... Toshiba Exec Reflects on HD DVD ... Theaters Evolve

- Low-budget blockbusters like 'Once' never happen ... until they do. (Movie industry insiders say it's always safer to bet on big budget releases with well-known stars.) Portfolio.com has an analysis of the economics of 'Once,' made for $150,000 and released in the US by Fox Searchlight. The financial returns thus far, Portfolio says, have hit about 10,000 percent. From the story:

After the film opened in the U.S., it grew slowly and steadily. Fox Searchlight had the best marketing that money can’t buy: word-of-mouth buzz and critical acclaim. While summer’s blockbusters came and went, Once stuck around theaters for an amazing 219 days—most of 2007—whereas Spider-Man and Pirates played for 112 and 133 days, respectively.

There's also a slideshow of the top ten movies from a return-on-investment perspective (mostly indies like 'Blair Witch' and 'Napoleon Dynamite,' but all three 'Lord of the Rings' films also make the list.)

- Toshiba's CEO talks to the Wall Street Journal about the impact to the company of losing the high-def format war to Sony and Blu-ray. Atsutoshi Nishida says:

I didn't think we stood a chance after Warner left us because it meant HD DVD would have just 20% to 30% of software market share. One has to take calculated risks in business, but it's also important to switch gears immediately if you think your decision was wrong. We were doing this to win, and if we weren't going to win then we had to pull out, especially since consumers were already asking for a single standard.

- The Detroit News writes about how movie theaters are evolving -- with a big focus on 3-D, live concerts, and videogame tournaments. (Long interviewed me for the piece, and includes a short quote.)Fox

Wes Anderson and Fox Use iTunes to Promote 'Darjeeling Limited'

I'm looking forward to Wes Anderson's latest, 'The Darjeeling Limited,' which opens next Friday. To promote the movie in advance of that, Anderson and Fox Searchlight are releasing a short film, 'The Hotel Chevalier,' for free on iTunes this Wednesday. (Here's the LA Times story.) Cool idea. From the Times piece:

Wes Anderson didn't set out to create one of the year's most talked about short films when he wrote, directed and produced the 13-minute "Hotel Chevalier." Instead, the quirky, creative force behind such films as "The Royal Tenenbaums" and "The Life Aquatic With Steve Zissou" intended the short as a kind of prequel or "introduction" to his comedic road drama, "The Darjeeling Limited," which lands in theaters Oct. 5.

As he envisaged it, "Chevalier" would play out like a piece of short fiction while "Darjeeling" would unspool like a novel. "I like short stories," Anderson said by phone from Paris. "I like the form. And I liked the idea of a short film as a companion piece to a movie."

In fact, he shot "Chevalier" in late 2005 -- around the time he had begun drafting the "Darjeeling" screenplay with Jason Schwartzman and his cousin Roman Coppola and nearly a year before that movie went into production -- making the shorter film a kind of working draft for the feature.

Why is it so talked about? At least in part because it contains Natalie Portman's first nude scene....

Update: You can download the movie here. (Assuming you have iTunes.)