Some kind words about 'Fans, Friends & Followers'
From Chris Anderson, author of The Long Tail and editor of Wired:
“Making a living in the Long Tail means taking matters into your own hands, crafting a marketing strategy that’s just right for you and your work. This book compiles the stories of those who’ve done it best. You’ll get ideas from every one of them. Inspiring and incredibly useful — Kirsner has assembled a playbook for the social media age.”