IFC, SXSW Experimenting with Festival Releases
Here's the Variety coverage.
From that piece:
"It's our job to connect talent with audiences," said SXSW's [Janet] Pierson. "Conversations are getting louder about how festivals can and should aggressively help filmmakers."
"It's a smarter way to make the release an event," added Swanberg. "Better than just sitting in a theater, waiting on people to come."
..."At a time when the U.S. marketplace for truly American independent and foreign films is rapidly changing, and many films are having difficulty getting exposure, IFC Films has created opportunities for a wide range of films to find an audience," said [IFC president Jonathan] Sehring.