Blu-ray could represent more than half of all U.S. DVD sales by 2012
"On big titles," they report, "the share of total sales being taken by BD has already hit 5-6% and by Q4 it is possible we’ll see a 10% or even 12% share for some of the really big hitters."
Interesting chart below, showing that more than half of disc sales in the U.S. could be Blu-ray by 2012. Cheap Blu-ray players will be a key part of that growth -- Futuresource predicts that some could be selling for less than $250 by the end of 2008. (Graph is Copyright 2008 Futuresource Consulting.)