[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Friday, November 17, 2006

A YouTube for Ads? .... One Levinsohn Out at Fox Interactive, Another Steps In ... 100 Years Ago in Cinema

- A new site, adTV, will launch the day after the Super Bowl, according to Variety. The objective is to create a YouTube for commercials. If executed right, this sounds like a swell idea. One key feature will be letting site visitors rank and comment on the ads...and putting up some of the edgier ads that tend to run in countries other than the U.S. Advertisers, not users, will actually post the content. This is the second Web-oriented deal in a week to involved TV producer Steven Bochco, who seems to be taking a real interest in all things digital.

- Ross Levinsohn, one of the execs most responsible for News Corp.'s acquisition of MySpace, has left Fox Interactive Media. Here's the LA Times coverage, and here's the piece from Variety. Chris Gaither and Dawn Chmielewski of the Times write:

    Ross Levinsohn recently told associates that, at a time when so much money was backing big digital ideas, he wanted the opportunity to help build a company with the possibility of a big payday. Friends said they wouldn't be surprised to see him become a venture capitalist, or be tapped by one to run a start-up.

Ross Levinsohn will be replaced as head of FIM by Peter Levinsohn, who is a distant cousin.

- If you're in LA on December 6th, consider going to this event being put on by the Academy: "A Century Ago: The Films of 1906." From the description:

    After years as a technological novelty presented as added attractions in vaudeville lineups and at fairs and in contained machines called kinetoscopes, motion pictures finally arrived at a home of their own in 1906, when local storefront nickelodeons expanded their operations dramatically within a matter of a few months. Although only a handful of nickelodeons were open at the end of 1905, they proliferated to 35 states the following year. Filmmakers were shooting films both in studios and on location while continuing to push the boundaries of narrative storytelling.

(Thanks to Cinema Minima for the heads-up.)