Brightcove + TiVo: Getting Net Video onto the TV
While most people watch video distributed by Brightcove on their computers, Jeremy Allaire, founder and chief executive of the company, said, "increasingly they want to be able to have the same programming...on set-top devices and portable devices." Mr. Allaire said the companies plan to eventually expand the number of content providers who can offer video to TiVo users.
For TiVo, the deal is part of an increasing effort to let its customers access content on the Internet, including digital photos and videos. TiVo's primary function remains as a digital video recorder, or DVR, a device that allows users to record cable or satellite-TV signals onto hard disks. DVRs have become popular because they let users pause live television and skip commercials.
Brightcove has already partnered with companies like the New York Times and National Lampoon to supply content that you can't get on traditional TV.