Upcoming digital cinema / tech events ... Variety ShoWest wrap-up
- Digital Cinema Summit at NAB, April 22 and 23. Keynotes from James Cameron and NATO head John Fithian. Will look at projectors, the digital cinema roll-out so far, 3-D, digital cameras, and color management.
- Digital Hollywood, March 27-30 in Santa Monica. Very focused on Internet delivery of entertainment, video games, TiVo and other DVRs, digital rights management. Not much interested in theatrical distribution and exhibition.
Variety on Sunday posted a final piece from ShoWest 2006. Gabriel Snyder writes:
Things were especially bad last year. As box office receipts dropped by double digits during the summer season -- at the end of the year, the decline was 5.8% by the MPAA's tally -- nearly anyone with a gripe about their last trip to the movie theater offered it up as a definitive explanation for why moviegoing is no longer an American pastime.
So perhaps it's no surprise that the big proposals coming out of the exhib confab were aimed at PR: an advertising campaign that would do for theaters what "Got Milk?" did for dairy farmers and "Beef. It's what for dinner" did for cattle ranchers.
The idea first was floated by Fithian in recent months, but it got the biggest support from Dan Glickman, head of the Motion Picture Assn. of America.
Also on the table is a proposal to push the FCC to lift the ban on jamming cell phones at movie theaters.