Mike Curtis interviews Jim Jannard, founder of RED
My vision is to begin at the top. Re-write the books on a high-end camera. Then, I see us leveraging success (that's the plan, anyway) to release a broad range of cameras for many different applications. I have always said that we build our sunglasses so that if we don't sell one pair, I will be happy wearing it. The same philosophy is in play here.
It'll debut at the NAB show in April.