DreamWorks movies on Game Boy devices
Video Business Online has the story.
Key quote: "Through this new platform, kids can now access the great Shrek movies and Shark Tale wherever they go," said DreamWorks worldwide home entertainment head Kelley Avery. "This is all part of our commitment to find compelling partnerships and expand our audience reach."
This seems like a no-brainer - put movies on a new medium, and see if people buy them. It's not hard to imagine a kid whose already owns a "Shrek 2" DVD for viewing in the family minivan also buying (or begging for) a "Shrek 2" cartridge for his Game Boy.