Fill 'er up
We'll have to see how eager consumers are to watch movies on portable devices. I think there will be significant demand in the 30-and-under demographic; but Hollywood doesn't like the idea of anyone watching its product on a screen the size of a domino, and so the industry tends to understimate consumer demand.
Also, as an aside - who on earth can build a business around a chain of just 14 kiosks? Have you seen one of these?