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Monday, November 16, 2009

Talking with Jon Reiss, Author of 'Think Outside the Box Office'

Back in September, I sat down with filmmaker Jon Reiss to talk about his forthcoming book, Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era.' Jon takes a very nuts-and-bolts approach to creating a distribution strategy that combines the best of the old world and the new world. The book just went on sale this week, and if you're in New York, Jon is giving a presentation tonight at the IFC Center. (Jon was a discussion leader at Distribution U. earlier this month in L.A., and the photo above is of him signing a few advance copies of Think Outside the Box Office at that event.)

In our conversation, we talked about:

- Why filmmakers still feel compelled to make feature-length films, when everyone is watching short videos on the Internet
- Developing a marketing and distribution strategy before you hit the festival circuit
- Thinking about your core audience, especially if you're making a narrative feature or a doc on a broad societal issue
- Services Jon recommends for selling DVDs and digital downloads.

You can download the MP3 (it runs about 14 minutes) here, or just click "play" below.

Your comments welcome...

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  • Thanks for that!

    Especially your first question was a very good one :-)

    You talked about some good points, for example what's the best time to start generating a strategy. Many filmmakers wait too long and think they can create buzz within a few weeks. So this is absolutely true:
    "You need to start doing your strategy frankly when you're writing the script or at least in production or very least in post."

    By Blogger, at 8:27 AM  

  • Anybody got a link for the two DIY distribution services that Jon Reiss mentioned? D-stripper and Eureka? Mahalo!

    By Blogger GBH, at 4:41 PM  

  • I went to purchase the book at the site and panicked when the credit card entry page did not shows up as a secure site (https://). Something for Jon Reiss to consider. I backed out of my order because of it.


    By Anonymous Anonymous, at 1:38 PM  

  • Thanks for the comments.

    First, the order is safe and secure - there is a notice and a link to indicate which security services including verisign that the shopping cart uses - its near the top of the cart on the right - just across from "Your Shopping Cart"

    Re Distribber and Youreeeka - you should google those spellings. You get discounts on those services when you buy the book through my website:



    By Blogger Unknown, at 4:19 PM  

  • This comment has been removed by a blog administrator.

    By Anonymous Anonymous, at 4:44 AM  

  • you can find my rss feed at

    scott has his own - thanks!!

    By Blogger Unknown, at 5:38 PM  

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