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Thursday, October 09, 2008

NBC Looking for Sponsors: Here are the Shows They're Developing

I hardly ever (never?) post press releases in their entirety, but this one is worth it.

NBC Universal's Digital Studio is cultivating a new crop of online shows, and they're putting out a call for sponsors. If you're NBC, people will likely pay attention... and the ideas for shows are interesting. What do you think -- will they work as online series?


    Innovative Business Model Brings Unprecedented Connection Between Advertisers and Content Producers

    BURBANK, Calif. – October 7, 2008 – The NBC Universal Digital Studio today announced its first slate of original productions, which is currently being presented to sponsors. The innovative new business model being employed by the Studio brings advertisers and content producers together from the start and allows a much higher-quality production value than what is normally associated with digital production. The show creators are among the most talented writers and producers in entertainment, with the slate featuring projects from Scott Z. Burns ("The Bourne Ultimatum"), Tom Fontana ("OZ," "Homicide") and John August ("Charlie and the Chocolate Factory," "Big Fish"). The Studio has partnered with 60Frames Entertainment on the slate. The announcement was made by Cameron Death, Vice President, NBC Universal Digital Studio.

    "NBC Universal is uniquely positioned to be able to bring top-tier talent together with world-class distribution for brands in new and unique ways," said Death. "This first slate of programming provides a unique outlet for our top-tier creative partners to marry their ability to tell great stories with brands' desires to align with world-class content in new and innovative ways."

    The Studio slate is currently being presented to brands for integration and sponsorship opportunities. With partners on board, series will be put into production and distributed across a wide number of NBC Universal properties as well as third party online, mobile sites, VOD and electronic sell-thru platforms.

    The NBC Universal Digital Studio has partnered with 60Frames Entertainment, a leading online entertainment financing and syndication company. 60Frames works with top Hollywood talent to create professionally produced short-form digital entertainment and creates unique, highly effective online advertising opportunities for national brands. With Over 50 series in active distribution, development or production, 60Frames produces across every genre including comedy, sci-fi, drama, thriller, reality and instructional.

    More detailed descriptions of a selection of the series follow:

    "Loving Larry" – A determined group of twenty-something misfits seek to change their luck with the ladies by creating a fake Bachelor-style reality show. When their phony casting call results in scores of gorgeous women lined up down the block, the lovable losers ignore their lack of resources, money and know-how, and actually try to pull it off. But when Larry, the fake "Bachelor," legitimately falls for a contestant, he must untangle himself from his web of lies and try to win her heart, this time with the truth. This series is a 60Frames Entertainment Production.

    "Love At First Sight & Other Dangers" – Writer/Director Scott Burns ("The Bourne Ultimatum") brings to life a double-sided look at love in these modern-day vignettes that demonstrate how love can be comedic, dramatic and sometimes even surreal. Whether it's catching up with an old flame or sparking up a new one, desire, pain and pleasure are all bound together in the mystery we call love. 60Frames financed and released two original episodes, and is working with the NBC Universal Digital Studio to extend the series.

    Creator/Director/Writer/Producer: Scott Z. Burns

    "Mr. Miss Teen U.S.A." – An inexperienced, yet sexually obsessed 18 year-old wins a sexual discrimination lawsuit, allowing him to enter the Miss Teen USA Pageant, with one thing on his mind. But with angry stage parents, jealous contestants and an evil host who's conspiring against him, getting lucky with the ladies won't be as easy as he thought. This series is a 60Frames Entertainment Production.

    "Four Corners" – Scattered to the extreme corners of the country, four teams of four compete in challenges, decipher clues and engage in a battle of wits as they race to the center of the United States. Teams travel through small towns and big cities, engaging with colorful locals and enlisting the help of 'virtual' teammates who have signed up online. The first team to arrive at the final destination, having completed all of their tasks and challenges, wins a coveted prize package and bragging rights. This series is an NBC Universal Digital Studio production.

    "True Story" – A documentary series featuring eccentric individuals and their unconventional lifestyles. From an 80 year-old punk rocker to a tango-dancing witch, these unique characters let us explore worlds we have never known and inspire us to embrace our own individuality. This series is an NBC Universal Digital Studio production.

    "Men With Guns: The Assassins" – A virtuous assassin plays by his own rules while setting his sights on the villains of society. Writer/Producer Tom Fontana (creator, "OZ," "Homicide") brings to life the gritty story of a high-end, principled assassin amidst a backdrop of glamour, money and power. In this corrupt world of fraudulent politicians, dirty cops and compromised businessmen ...nobody is what they seem. This series is a 60Frames Entertainment Production.

    Creator/Writer/Producer: Tom Fontana

    "The Remnants" – From Writer/Director/Producer John August ("Big Fish," "Charlie and the Chocolate Factory," "Charlie's Angels") comes the quirky and comedic story of a group of friends who search for answers and survival, upon realizing they are some of society's last living inhabitants in post-something Los Angeles. This series is a 60Frames Entertainment Production.

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  • I was just reading John August's blog. He has posted a segment from "Remnants" in this post:

    along with the full script of the pilot in this post:

    It looks like fun.



    By Blogger Rob:-], at 6:02 PM  

  • Every one of those show descriptions sounded better than 80% of what is on TV now.

    But I still don't want to watch entertainment on my computer. I want to watch it on my home entertainment system, which includes large-screen HDTV and surround sound.

    I'm looking forward to when it is mainstream to get content (such as what is described in the article) from the internet and watch it on my TV system.

    By Blogger CharlieJ, at 6:31 PM  

  • No animation? Pass.

    By Blogger GBH, at 11:33 PM  

  • wiredcoach said...
    "...I want to watch it on my home entertainment system, which includes large-screen HDTV and surround sound"

    Looks like Microsoft and Netflix have now combined forces to help push that forward:

    By mid-2009, HD offerings will be increasingly more common online.

    By Blogger Brooks Briggs, at 2:39 PM  

  • Whoops! Wrong URL. Try this one for the Netflix/Microsoft announcement:

    By Blogger Brooks Briggs, at 2:43 PM  

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