Segmenting Broadband Video

Will Richmond from Broadband Directions is giving a talk about the impact of Net-delivered video; Will is someone I've known for ten years now, since he worked for MediaOne Express in Boston, one of the first high-speed Internet services. Here's how he divvies up the players in broadband video:

- The broadband video portals (Google, Yahoo, AOL, MSN, Apple's iTunes Store)

- Aggregators and syndicators (Joost, BitTorrent, Amazon Unbox, Brightcove, Clip Syndicate)

- Video-sharing and community sites (YouTube, MySpace, Digg, GUBA, Revver)

- Niche providers (Rocketboom, JibJab, Cycling.tv, Sail.tv)

- Online publishers (iVillage, CNet, About.com)

- Print publishers (Washington Post, BusinessWeek, Wall Street Journal)

- Brand marketers (Pepsi, Budweiser, Krups)

I'd add broadcasters and cable companies to that list (ABC, NBC, CBS, Fox, ESPN, etc.)

He notes that 75 or the 75 cable channels he surveyed are doing broadband video; 39 of the top 40 newspapers; and 40 of 50 local TV stations.