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Monday, March 19, 2007

Segmenting Broadband Video

Will Richmond from Broadband Directions is giving a talk about the impact of Net-delivered video; Will is someone I've known for ten years now, since he worked for MediaOne Express in Boston, one of the first high-speed Internet services. Here's how he divvies up the players in broadband video:

    - The broadband video portals (Google, Yahoo, AOL, MSN, Apple's iTunes Store)

    - Aggregators and syndicators (Joost, BitTorrent, Amazon Unbox, Brightcove, Clip Syndicate)

    - Video-sharing and community sites (YouTube, MySpace, Digg, GUBA, Revver)

    - Niche providers (Rocketboom, JibJab,,

    - Online publishers (iVillage, CNet,

    - Print publishers (Washington Post, BusinessWeek, Wall Street Journal)

    - Brand marketers (Pepsi, Budweiser, Krups)

I'd add broadcasters and cable companies to that list (ABC, NBC, CBS, Fox, ESPN, etc.)

He notes that 75 or the 75 cable channels he surveyed are doing broadband video; 39 of the top 40 newspapers; and 40 of 50 local TV stations.



  • Is rocektboom really a provider? is that include something to be desired? where are guys like, who focus on non-viral video content? and what about players like, who is providing services to viewers in the form of a guide?
    I think that what is missing in the analysis is the role of the independent, episodic content creators, the ones who embrace the new medium as a way to challenge the traditional media world.

    By Blogger Kfir Pravda, at 8:29 AM  

  • Here’s a Broadband Video that will show you how to check availability by postcode, how perform a broadband speed test and where to find broadband forums to answer your questions. There are also offers for AOL Broadband.

    Here is a broadband beginners guide and below are common broad band questions;
    >What is Broadband?
    >Types of Connections?
    >Connection speeds and download limits
    >How to compare ISP’s

    By Anonymous Anonymous, at 11:16 AM  

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