[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Friday, March 17, 2006

The Sun-Maid Girl Gets a Digital Make-Over

I mentioned a while back that Jeff Kleiser and his vfx firm, Synthespian Studios (formerly known as Kleiser-Walczak), were working on a TV commercial for Sun-Maid Raisins that involved animating the Sun-Maid girl for the first time. (She is more demure than the St. Pauli Girl but foxier than Betty Crocker.)

Sun-Maid president Barry Kriebel e-mailed this week to let me know that the ads are done (there's a 15-second version and a 30-second version), and up on the Sun-Maid Web site. The camerawork is especially nice. They started airing this week.


Post a Comment

<< Home