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Saturday, March 11, 2006

Early buzz on Disney's `The Wild,' an outsourced CG project

At the Burbank airport yesterday, all the ads for Disney's "The Shaggy Dog" had been replaced by ads for Disney's "The Wild," out next month.

It'll be interesting to see how much money Disney puts behind its marketing campaign for "The Wild," which comes neither from Pixar or Walt Disney Feature Animation, but rather an outside animation firm in Toronto called C.O.R.E. Digital Pictures. Adding to the marketing challenges is the fact that the movie, about animals escaping from a zoo, echoes "Madagascar" in plenty of ways.

Cartoon Brew has an item that says the movie's budget was $80 mil.

Jim Hill compares "The Wild" to "Madagascar," and talks about his impressions on seeing some early footage last fall.

The official site and trailer are here.

And even more background here.


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